KEKA is a contemporary cake brand based in Saudi Arabia, created to bring a fresh perspective to how cakes fit into everyday life.
The challenge was to move away from the traditional visual language of bakeries and build something that felt more connected to a modern, design-conscious audience. Rather than positioning cake only around celebrations, KEKA was imagined as an accessible everyday indulgence: expressive, stylish, and easy to enjoy at any moment.
The identity brings this idea to life through a bold and approachable logotype, a playful illustration system, and a rich color palette inspired by the personality of each flavor. Together, these elements create a flexible visual language designed to work across packaging, digital platforms, social content, and future brand experiences.
Simple in structure, but full of expression. A brand created to turn an ordinary product into something memorable
Built through the Hojeantes Brand Sprint.
Strategy, direction and design shaped as one system.
The challenge was to move away from the traditional visual language of bakeries and build something that felt more connected to a modern, design-conscious audience. Rather than positioning cake only around celebrations, KEKA was imagined as an accessible everyday indulgence: expressive, stylish, and easy to enjoy at any moment.
The identity brings this idea to life through a bold and approachable logotype, a playful illustration system, and a rich color palette inspired by the personality of each flavor. Together, these elements create a flexible visual language designed to work across packaging, digital platforms, social content, and future brand experiences.
Simple in structure, but full of expression. A brand created to turn an ordinary product into something memorable
Built through the Hojeantes Brand Sprint.
Strategy, direction and design shaped as one system.
